AI is a central theme at CES 2026, reflecting its integration into nearly all consumer tech products. Companies are now focusing on how effectively they can enhance user experience with AI features, as simply having AI capabilities is no longer a distinguishing factor. The competition lies in the maturity of the software and its practical application.

With many products offering similar AI functionalities, differentiation is increasingly reliant on the quality of software and user experience. Companies that can effectively deploy AI in a way that enhances usability are more likely to succeed, as opposed to those that merely add AI features without improving the overall experience.

CES 2026 is expected to showcase AI applications beyond traditional wearables, extending into areas such as smart clothing, health tech, and even household appliances like refrigerators and garage door openers. This expansion indicates a growing trend of integrating AI into everyday products to enhance functionality and user interaction.