Enterprises should prioritize ethical considerations in AI deployment to avoid negative consequences such as biases and discrimination in business outcomes. Ethical standards help ensure that AI technologies provide real value to customers and employees, rather than simply replacing human roles. By establishing a framework for ethics, companies can maintain trust with consumers and mitigate risks associated with unchecked AI decisions.

The 'Three R's' that enterprises should consider are Relevant, Reliable, and Responsible. Relevant AI focuses on delivering actual value based on real data. Reliable AI emphasizes the importance of using clean, unbiased datasets for accurate modeling. Responsible AI involves questioning potential risks and harms associated with AI deployment, ensuring that ethical standards are upheld throughout the process.

Enterprises can refer to public guidelines from nonprofit organizations, such as UNESCO's 10 guiding principles for ethical AI adoption. These principles can serve as a foundation for building their own ethical standards. Combining these public guidelines with internal policies can help ensure that AI technologies are deployed responsibly and ethically across various sectors.